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Shock in Pink Room 202 is the room with shocking pink backgrounds dedicated to the legendary fashion designer Elsa Schiaparelli.

Decorated by the set designer Mauro Tinti, the room pays ironic homage to Schiaparelli’s surreal universe: huge expanses of shocking pink, inscriptions that require a mirror to decode, wardrobes with trompe-l’oeil clothing, lobsters crawling up the walls and a gilded cage enclosing a precious vintage heirloom, the famous Shocking perfume in a woman-shaped bottle that reproduces Mae West’s voluptuous curves.
Number 202 was not chosen at random: two plus two equals four, a number that the designer considered to be especially lucky (her boutique was located at number 22 Place Vendôme and her house at number 112 on Rue de Berri in Paris).

The room was created in collaboration with Biografilm Festival, which dedicated a feature to Elsa Schiaparelli in 2011 that retraced the life and carrier of this great fashion designer through first-hand accounts, images and previously unpublished documents along with her autobiography, “Shocking Life.” The Biografilm Festival also invited Elsa Schiaparelli’s granddaughter, Marisa Berenson, to publically recount the most private facets of the Italo-French designer’s life. Actress, model and muse to Kubrick, Barenson inaugurated the Shock in Pink room on June 11, 2011.

A dress bearing a lobster, a shoe as a hat, a jacket with drawer-shaped pockets, a tangle of zippers and the invention of a new color: shocking pink. Elsa Schiaparelli’s creations revolutionized the fashion world in the first decades of the twentieth century, reinventing its methods and meanings in a way that still resonates today: provocation and sensuality, playfulness and elegance, calculated aggressiveness and seductive divertissement are all distinctive traits of her daring and innovative language. Her collaborations with such great artists as Salvador Dalì, Jean Cocteau and Alberto Giacometti did the rest, carrying her extravagance to mythical heights, imbued – for the first time in history – with the virus of levity. Both Elsa Schiaparelli and her life are fearsome examples of a self-made woman, a forerunner in Paris between the two world wars. Having escaped the claustrophobic Roman bourgeoisie and been lauded in the capitals of haute couture, the artist ended up reining over even the Hollywood of the time with her refined taste, triggering a legendary rivalry with Coco Chanel, the inventor of good manners. Indeed, fashion meant everything to Elsa. As she loved to repeat in her provocative and uncompromising way, “Never tailor the dress to the body, always work on the body to tailor it to the dress”. (Paola Goretti and Mauro Tinti, curators of the feature).