A passion for hospitality since 1375.  Our guests are invited to immerse themselves in the elegant yet intimate space of a hotel with over 600 hundred years of experience that effortlessly weaves together history, technology and design. Treat yourself to the privilege of staying only steps from Piazza Maggiore in the heart of Bologna, the perfect launching pad for exploring the city. Phi Hotel Bologna (Al Cappello Rosso) introduces its luxury locations tucked away in the city’s medieval downtown: 33 Classic or Superior rooms as well as 8 newly renovated, exclusive apartments located within walking distance of the hotel.